Subscribe to our Monthly Newsletter
The Entrepreneur’s Guide: How to Create an App for a Business
Less than 1% of apps are successful.
The reason that it’s so difficult to make a successful app is that everything has to turn out nearly perfect. You need to know how much you are going to pay for an app and what makes yours unique.
It is important to know everything from app creation, to marketing, and more. This is why you should consider building an app for your business.
By learning how to create an app for business, you can make your app more specific to what will help connect you to potential customers. It doesn’t have to be designed for the general public or even have a goal of going viral.
When you design an app for a business, you want to make it unique to what is valuable to your business.
Here’s a guide on everything you need to know about how to create an app for a business and make it successful.
Think About Business Problems
One of the first steps to creating an app is thinking about the business you are trying to make an app for.
You need to consider specifically what kind of problems and challenges the business is facing. Then, consider how an app can help.
You need to be keenly aware of the problems the business is facing with customers, product development, and distribution to name a few.
How Is Your App the Solution?
After you consider business problems, you need to consider how an app is the solution. How is the app going to make fix those problems?
When you are doing your research, you should be looking at your competition. What similar apps are out there for your type of business and how can you outweigh the competition?
Other competitor apps might offer a solution, but it may be of poor quality. The app may not be user friendly and too slow to load.
This is why you should consider every angle of how your app is not only a solution to the business, but how it can also be better quality than other apps. It should be more user friendly, have faster loading times, and provide a better experience.
You need to know how your app is going to be different. You don’t want to create something and assume it’s the best and most unique option on the market.
Most importantly, in your research process, you want to learn what mistakes other apps have made when being created. This way, you will be able to avoid the same mistakes.
Think About Your Target Market
Another area to consider when you are creating your app is your target market.
While it’s important to know about the business’ challenges, you should also have a blueprint of who your market is. You should know where they are located, their age, what they are looking for, and how to target their needs and wants.
Now It’s Time for the Wireframe
With a firm understanding of your market and the business’ problems, it’s now time to consider the wireframe.
This is the framework or structure of your app. It’s what you will include.
When having the wireframe created, you want to make sure you detail the main components of your app. You want to include the major structures of your app, what your plan is, and the technical or unique features of your app.
This is essentially the blueprint of your app and what’s going into it. You don’t want to jump into coding with only an idea of what you want to create. You want to have a structure or layout of what your app is going to look like and the various pieces are going to work together.
How Much Time & Money Do You Want to Spend on Your App?
After you have the design, you need to consider the actual building of the app. Ultimately, this is usually where most of your budget is dedicated when creating an app for your business. You need to know what your budget is for app creation and what it’s going to take to bring your app to market.
If you do create an app yourself, you might save yourself money, but it could take considerably longer. It could take months longer because you are trying to figure out how to do it yourself.
When you hire a team and outsource your app creation to professionals, it can be done a lot quicker. You don’t have to go through the trial and error of doing everything yourself.
Always Look for Ways to Improve
After your app is created, you should always be looking for ways to improve it. You should be seeing if there are ways your app could be more user-friendly or include more services. Very rarely does the first iteration of an app exactly solve for the problems its trying to solve. Often the goal is to get a first version of your app that works and once it’s in users’ hands you can then make improvements by adding features and improving the way the app works.
This is where you can improve your app to the next level and provide minor updates that make the user experience more intuitive and useful.
Now You Know How to Create an App for a Business
Learning how to create an app for a business is challenging. Creating an app for a specific business can sometimes be even more challenging because you are trying to solve a specific problem.
If you need help with app development or design, you can contact us here for a custom quote.
Let’s Make Your Idea Reality
We deliver value to partners through mobile strategy expertise, user-centered design, and lean methodology. Take a look around our work portfolio and drop us a line, we’d love to chat.