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Are you planning to put up a new business? Or perhaps you are managing a new one and are in the process of building a website? Your web development is one of the most important elements that can make or break your business.
Effective websites can help businesses survive during the pandemic. With the reduction of face-to-face transactions, more people are going online to shop. And if your business website does not connect to your audience, you can lose them to your competition.
Thus, you need to find a good web development company that can create a site that meets your requirements. You want to hire a company that offers comprehensive web services.
How exactly do you find one? Why use web development services in the first place? Continue reading below for some pro tips that will help you find the right one.
Know What You Want
The first pro tip that will help you find a good web development company is to determine exactly what you want. What kind of website do you want for your business? Answering this question will set the direction for the entire web development journey.
Do you want a website that will serve as an eCommerce platform? Or do you need a purely informational one?
A good way to resolve this conundrum is to make a list of your goals and needs for your website. If you want to generate sales from your site, you want it to bring in new leads for your business.
You may also want your site to integrate with your marketing tools. You can instruct the web developer to create a site that you can integrate with HubSpot or Pardot.
Moreover, you also want a site that integrates with your email marketing platform. If it’s an eCommerce site that you want, make sure it can collect payments, especially if the payments are subscription-based.
Since client interaction is paramount, you want your site to accommodate client forms. This way, your customers can send their feedback and other concerns.
To make these things work, your website needs to have certain features first. Thus, find a web developer that focuses on eCommerce functionality. Also, find one that puts a premium on SEO content and user-friendly navigation.
Room for Customization Counts
Another important factor to consider is the developer’s ability to provide customized solutions. This is crucial considering the diversity of consumers. Keep in mind that what works for another target market may not work for your specific audience.
If a web development company makes room for customization, it can create a website according to your specific web requirements. It can use the right set of features that will meet your website targets.
Furthermore, customization allows you to cater to your clients uniquely. You can establish a specific approach that will make you stand out from the competition.
And to make these into reality, you need to find a company that uses top-notch technologies. These technologies should cover your site’s infrastructure, backend, database, and JS frameworks.
Moreover, they should offer options for your payment services. If you’re looking to cater to international clients, the company should have technologies to cover your language requirements.
Come Up with a Budget
The next tip involves the fuel that will run the web development project: your budget. This aspect is also one of the trickiest. Your budget will dictate how far your site’s development will go.
The key to determining your budget is avoiding the cheapest offer at the moment. Instead, be willing to spend to get the best possible results. This is a balancing act that you will learn to manage as you go along.
Never short-change your business. Thus, find a web development company that offers great value. Find one that offers pretty much everything that meets your requirements.
Also, you need to ask about their rates. Ask for a price list and compare their rates. Make sure they are transparent when it comes to the development cost.
Keep in mind that the cheapest is not always the best for you. On the flip side, the most expensive web development packages may not also be what your company needs at the moment.
Thus, be sure to factor in all the costs as much as you can. Don’t fall for flashy offers that you don’t really need. These will only translate into unnecessary expenses.
Find a Good Web Development Company with Experience
You also want to hire web developers with substantial industry experience. This means hiring a company with years of working with a diverse set of clients.
If you are a start-up, it may be risky for you to hire a web development firm that has little experience. Ask the company about the total number of years they have under its belt.
Find out if they have experience developing sites of businesses that come from your industry. Ask about the key features they specialize in. From there, determine if these features align with what you wish to achieve with your website.
Your goal is to find a company that will cover all your requirements. This will keep you from delaying specific services and features.
And in line with company experience, you also need to check on the portfolio of the web developers. The portfolio will give you an idea of what to expect if you hire the company to work on your website.
A trustworthy developer will be more than willing to show its portfolio. The company will likely post some of their works on their website. This will help you evaluate the usability and functionality of their previous outputs.
From there, you can gauge if they apply to your requirements.
Also, don’t just focus on the aesthetics of their outputs. You need to go deeper before choosing a web developer. Focus on the user-friendliness of the sites.
Visit the websites that they created. Navigate the sites and see if they are user-friendly.
Do you love the flow of the websites? Do you find the buttons and options in strategic places?
Also, check if the company is adapting to the latest web design trends. Hire a company that has awards or recognitions to show for. These are testaments to their capabilities and the quality of their work.
Additionally, take note of the items that you like about their work. Do the same thing for the areas that don’t sit well with you.
Go for SEO and Mobile-Friendliness
Apart from user-friendliness, you need to have a website that is search engine optimization (SEO)-friendly and mobile-friendly. SEO is a crucial element in the success of any business that has a website. SEO involves having your website rank on Google’s Page 1.
Many elements help improve a site’s SEO rankings. The most popular of which is by using optimized keywords. However, your website’s construction and design also contribute to your SEO.
As for your site’s mobile-friendliness, this is also non-negotiable. You need to find a company that also focuses on optimizing websites for mobile devices. Today, more consumers are using their smartphones to search and purchase items online.
With the ongoing pandemic, people are becoming more dependent on their mobile devices. Moreover, Google prioritizes mobile-friendly sites in their search results rankings. Google’s algorithms will likely rank a mobile-friendly site higher over one that isn’t.
Ask for Some Client References
Another pro tip you shouldn’t forget is to ask for client references. A reputable company will never be shy of sharing information about their previous clients.
Connect with a few of their clients and ask about their experience. You want to get as much information about the website.
Another good way of doing this is by reading online reviews made by reputable brands. Looking through the top-rated companies acknowledged by other brands is a surefire way to get the best service.
Read Customer Feedback
Alongside the client references, you also want to check their client feedback. Go to the web developer’s site and check the client feedback section. Take time to read through as many reviews as you can.
Take note of the positive and negative comments they receive. List the negative items and consider them as you make your decision.
Moreover, check their social media accounts. See what people are saying in their Facebook and Instagram accounts.
Are They Friendly and Professional?
Last but not least, schedule an appointment and talk to them in person. If the circumstances do not permit, connect with them via phone. You want to see how they deal with prospective clients.
Were they professional in the way they responded to your inquiries? Were they able to answer all your questions clearly?
Also, you want to hire people who are professional yet friendly. Remember that you will be working with them closely. Thus, you want to work with a team that you are comfortable with.
Let’s Work on Your Website, Today
Now that you know how to find a good web development company, you can begin your search and prepare. But if nothing seems to match your website requirements, then we invite you to take a look at what we have to offer. We specialize in custom web development services for companies from various industries. Connect with us and request a free quote. Tell us more about your business and let’s take the first step to make that perfect website.
Let’s Make Your Idea Reality
We deliver value to partners through mobile strategy expertise, user-centered design, and lean methodology. Take a look around our work portfolio and drop us a line, we’d love to chat.